Evaluation of Corporate Social Responsibility Programme by Application of Balanced Scorecard: A Case Study of Fiat Automobiles’ Cooperárvore Programme

<p>This article sets out to assess Cooperárvore, FIAT Automobiles’ labour corporative project within its “Árvore da Vida” Corporate Social Responsibility Programme, in the city of Betim, in the State of Minas Gerais. This is a descriptive case study whose overall aim is to measure the scope of...

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Bibliographic Details
Main Authors: Osvaldo Maurício de Oliveira, Domingos Antonio Giroletti
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2016-05-01
Series:Revista de Gestão Ambiental e Sustentabilidade
Subjects:
Online Access:http://www.revistageas.org.br/ojs/index.php/geas/article/view/478