The role of higher education institutions in shaping the intellectual capital in light of marketing innovation
The systemic approach implied by marketing innovation requires professional shaping of the intellectual capital. Innovation marketing shall fulfill its role on the basis of 5 i’s principle. Fulfillment of those tasks requires specialists, thoroughly trained in marketing, management and in the theore...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2013-09-01
|
| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/the-role-of-higher-education-institutions-in-shaping-the-intellectual-capital-in-light-of-marketing-innovation/ |