Approaches to Understanding and Definition of the Employer Brand Notion
The goal of the article lies in the study of existing approaches to definition of the “employer brand” notion and formation of the author’s complex approach to definition of this notion. The article analyses and generalises approaches of many foreign and domestic scientists to definition of the empl...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2014-02-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2014/2_0/238_242.pdf |