TOURISM SHOPPING BEHAVIOR: THE ROLE OF DESTINATION IMAGE AND PERCEIVED QUALITY ON WORD OF MOUTH
Tourism industry is now one of the most prominent sectors for supporting economic growth. Increasing wealth, technology and education have made people spend more on leisure activities. Shopping is one of important activities when travelling in the destination areas. Tourists can purchase unique prod...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac
2019-12-01
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| Series: | Proceedings on Engineering Sciences |
| Subjects: | |
| Online Access: | http://pesjournal.net/journal/v1-n2/71.pdf |