Precedent Names of Historical Figures and Realities in Polycode Video Texts of Russian and French Political Advertising: Communicative and Pragmatic Aspect

The article is devoted to precedent proper names in the composition of political promotional videos / video texts that have a polycode and dynamic character. The study is based on video texts of political advertising distributed during the presidential elections in France in 2017 and in Russia in 20...

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Bibliographic Details
Main Authors: A. V. Dmitrieva, M. V. Golomidova
Format: Article
Language:Russian
Published: Tsentr nauchnykh i obrazovatelnykh proektov 2019-08-01
Series:Научный диалог
Subjects:
Online Access:https://www.nauka-dialog.ru/jour/article/view/1266