The Market for Facility Programming: A Study of Client Preferences and Decision-Making
This paper illustrates the application of qualitative research methods within the field of marketing in terms of methodological considerations as well as structure, logic, and format of the narrative as a product of qualitative thinking. The paper demonstrates the investigative potential of qualitat...
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| Format: | Article |
| Language: | deu |
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FQS
2004-05-01
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| Series: | Forum: Qualitative Social Research |
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| Online Access: | http://www.qualitative-research.net/index.php/fqs/article/view/603 |