The role of discriminant analysis in the refinement of customer satisfaction assessment

OBJECTIVE: To test discriminant analysis as a method of turning the information of a routine customer satisfaction survey (CSS) into a more accurate decision-making tool. METHODS: A 7-question, 10-multiple choice, self-applied questionnaire was used to study a sample of patients seen in two outpatie...

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Bibliographic Details
Main Authors: Verdessi BD, Jara G, Fuentes R, Gonzalez JC, Espejo F, Azevedo AC de
Format: Article
Language:English
Published: Universidade de São Paulo 2000-01-01
Series:Revista de Saúde Pública
Subjects:
Online Access:http://www.scielosp.org/scielo.php?script=sci_arttext&pid=S0034-89102000000600010