Analisis Internal Perusahaan (Strength & Weakness), Menggunakan konsep ‘Resource-Based View of the Firm’ dengan Kerangka VRIO

Problems in the company's internal environmental analysis is to determine the strengths and weaknesses (internal resources), we did not have reasonable grounds to determine whether the company's internal resources as a strength or weakness. Before we can determine whether a resource can be...

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Bibliographic Details
Main Author: Son Wandrial
Format: Article
Language:English
Published: Bina Nusantara University 2011-11-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1457