Business models of micro businesses: Empirical evidence from creative industries
Business model describes how a business identifies and creates value for customers and how it organizes itself to capture some of this value in a profitable manner. Previous studies of business models in creative industries have only recently identified the unresolved issues in this field of researc...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Split, Faculty of Economics
2017-01-01
|
| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/280807 |