DEVELOPING ONLINE CO-CREATION INSTRUMENTS BASED ON A FOCUS GROUP APPROACH: THE E-PICUS CASE
The current business environment is in constant change, characterized by increased competition and in order to remain relevant and to create products and services that respond better to the customers’ needs and expectations, companies need to become more innovative and proactive. To address the comp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2016-09-01
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| Series: | Annals of the Oradea University: Fascicle Management and Technological Engineering |
| Subjects: | |
| Online Access: | http://imtuoradea.ro/auo.fmte/files-2016-v2/Lidia Alexa - The Development of Online Co-Creation Instruments Based on a Focus Group Approach.pdf |