Analysis of business models innovation – a multiple case study
Purpose - This paper aims to analyze the business model innovation in medium and large Brazilian manufacturing companies located in Rio do Sul State. Design/methodology/approach - A holistic multiple case study in five companies was developed. Data were collected through interviews and analyzed acco...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2019-02-01
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| Series: | Innovation & Management Review |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/INMR-11-2018-0085 |