The power of touch
The duration of ownership has been shown to increase the valuation of items that people currently own as well as items they have owned in the past, a phenomenon termed the ``length-of-ownership effect.'' We hypothesize that the duration of exposure to an item will foster increased pre-owne...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Judgment and Decision Making
2008-08-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/8613/jdm8613.pdf |