Verification of the Role of the Experiential Value of Luxury Cruises in Terms of Price Premium
The purpose of this study is to verify the willingness of customers of luxury cruises to pay for the perception of a well-being component and to pay a price premium based on the experiential value of luxury cruises. The following research objectives are presented and their resolution is subsequently...
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| Format: | Article |
| Language: | English |
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MDPI AG
2019-06-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/11/11/3219 |