THE INFLUENCE OF LIFE STYLE AND POSITIVE EMOTION ON IMPULSE BUYING AT JM SUPERMARKET PALEMBANG
This study aims to determine: (1) the influence of Life Style on impulse buying on customers in the JM Supermarket of Palembang City; (2) the effect of positive Emotion on Impulse buying on customers at JM Supermarket in Palembang City; (3) the effect of Life Style and Positive Emotion on impulse bu...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2019-03-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-03/article_22.pdf |