What and How You See Affects Your Appetite

We have previously shown that priming by a given color facilitates participant's appetite to that color (Liao, et al., 2010). The current study aims to further examine whether the way participant's experiencing the color affects the effect of color on appetite. In two experiments, particip...

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Bibliographic Details
Main Authors: Hsin-I Liao, Shinsuke Shimojo, Szu-Chi Huang, Su-Ling Yeh
Format: Article
Language:English
Published: SAGE Publishing 2011-10-01
Series:i-Perception
Online Access:https://doi.org/10.1068/ic943