What and How You See Affects Your Appetite
We have previously shown that priming by a given color facilitates participant's appetite to that color (Liao, et al., 2010). The current study aims to further examine whether the way participant's experiencing the color affects the effect of color on appetite. In two experiments, particip...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2011-10-01
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Series: | i-Perception |
Online Access: | https://doi.org/10.1068/ic943 |