Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece
This paper examines the ways rural businesses can become attractive to millennials using the Internet and the social media. It has become evident that the prominent way to reach out to millennials is via social media accounts. Rural businesses need to use the personal relationships they develop with...
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| Format: | Article |
| Language: | English |
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International Hellenic University
2017-12-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
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| Online Access: | http://jthsm.gr/vol3iss2/3-2-4.pdf |