Consensus As A Tool Supporting Customer Behaviour Prediction In Social Crm Systems
Social Customer Relationship Management systems represent a new area in thefield of CRM which together with rapid development of Social Networks andSocial Media has acquired strategic importance for many companies. As a responseto ongoing challenges related to growing customer expectations, in thisp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AGH University of Science and Technology Press
2012-01-01
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| Series: | Computer Science |
| Subjects: | |
| Online Access: | http://journals.agh.edu.pl/csci/article/download/49/38 |