Determining Customer Relationship Management Strategy With Customer Personality Analysis Using Ontology Model Approach
Indonesia is a market with attractive e-commerce growth in the past four years. The tight competition made the company try to find ways to maintain customer loyalty, including making improvements to the Customer Relationship Management (CRM) strategy. The way to establish a good CRM strategy is driv...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Telkom University
2020-08-01
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| Series: | Jurnal Manajemen Indonesia |
| Subjects: | |
| Online Access: | https://journals.telkomuniversity.ac.id/ijm/article/view/3196 |