Analysis of Brand Personality Components in Higher Education with Emphasis on Technology
Background: Concerning increased competition among higher education institutions, there is a need for a proper lever such as brand personality. On the other hand, to maintain the sustainable advantageous competition, it is recommended to consider and use information and communication technology in t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Shiraz University of Medical Sciences
2019-06-01
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| Series: | Interdisciplinary Journal of Virtual Learning in Medical Sciences |
| Subjects: | |
| Online Access: | http://ijvlms.sums.ac.ir/article_45837_aadd29d1cf2908d8710dafa903d1ac40.pdf |