| Summary: | During the coronavirus outbreak, many agricultural products are unsalable in China. In the era of big data, the live broadcasting selling of agricultural products has attracted more and more attention as a new medium of marketing. Farmers, Internet celebrities, and even government officials sell agricultural products on the live broadcasting, allowing various types of agricultural products to be sold throughout the country, which promoted the development of the agricultural live broadcasting selling industry and sped up economic recovery. This article discusses the current situation of live broadcasting of agricultural products, including their advantages, problems, and prospects, combined with actual live broadcasting cases and data, in order to provide references for other industries.
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