Osgood's semantic differential: a review of the Romanian social sciences literature
Starting from 1957, with the seminal book of Osgood, Suci and Tannenbaum's ‘Measurement of Meaning', the semantic differential rapidly developed as a complex and subtle research instrument used for measuring social sentiments and attitudes with profound consequences for the social sciences...
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| Format: | Article |
| Language: | English |
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Editura Sitech
2014-12-01
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| Series: | Social Sciences and Education Research Review |
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| Online Access: | http://sserr.ro/wp-content/uploads/2014/12/2-22-28.pdf |