Theory of Constraints Implications in Marketing. Estonian Cases
The theory of Constraints received the most attention in the middle of 1990’s, when the developer of the concept Dr. E. Goldratt published his second book “It’s Not Luck”. In spite of impressive number of articles published and over 100 successful implementations, the marketing side of the Theory o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius University Press
2002-12-01
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| Series: | Ekonomika |
| Online Access: | https://www.journals.vu.lt/ekonomika/article/view/17015 |