A Measurement Study of Online Tracking and Advertising in Ibero-America
The ability of the online marketing industry to track and profile users’ Web-browsing activity is what enables effective, tailored-made advertising services. The intrusiveness of these practices and the increasing invasiveness of digital advertising, however, have raised serious concerns...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2021-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9444431/ |