Defining city brand personality: How can literature help?
City branding has a strategic dimension. When it comes to defining city branding strategy, creating city brand personality, that is, defining a set of human characteristics that are connected to city brand, is particularly important. In this way, a city can increase its recognisability and different...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2018-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2018/0354-34711803161D.pdf |