Factors Affecting Tourist Satisfaction: An Empirical Study in the Northern Part of Thailand

In 2015, the ASEAN Economics Community (AEC) will be fully implemented, and, to pave the way for Thailand to be the tourism hub of Southeast Asia, it is important to study factors affecting tourist satisfaction. The emphasis of this study is on a northern province in Thailand, Chiang Mai, where the...

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Bibliographic Details
Main Author: Suanmali Suthathip
Format: Article
Language:English
Published: EDP Sciences 2014-01-01
Series:SHS Web of Conferences
Online Access:http://dx.doi.org/10.1051/shsconf/20141201027