You May Call Me Professor: Professor Form of Address in Email Communication and College Student Reactions to Not Knowing What to Call Their Professors

This experimental study tested whether a professor’s form of address (FOA) and email signature influenced students’ perceptions of the professor’s credibility, approachability, and likability. Guided by communication accommodation theory, the study investigated the likelihood that students would rec...

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Bibliographic Details
Main Authors: Grace M. Hildenbrand, Evan K. Perrault, Taylor M. Devine
Format: Article
Language:English
Published: Central States Communication Association 2020-06-01
Series:Journal of Communication Pedagogy
Subjects:
Online Access:https://scholarworks.wmich.edu/jcp/vol3/iss1/7/