Professionalizing and Profiting: The Rise of Intermediaries in the Social Media Influencer Industry
This study examines the relationship between travel influencers (e.g., bloggers and social media personalities) and destination marketers within the changing travel and tourism industry. Through in-depth interviews, observations, and document analysis, we explore the tensions between travel influenc...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-03-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305119832587 |