Does NORTH in the southern hemisphere mean SOUTH? A global view on brand-name associations
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2014-12-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6222/im_en_2014_04_Hofmann.pdf |