The Policy of Expanding the Country's Communication Sphere as a Brand in the Discourse on Russia's Social and Economic Development

The Policy of Expanding the Country's Communication Sphere as a Brand in the Discourse on Russia's Social and Economic Development

The author of the article speaks about the impact of the investment rating on the image of the country and about the peculiarities of forming Russia's brand, comprising some stable non-material assets. The term 'Hallo-effect' is introduced as a positioning instrument used to strengthe...

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Bibliographic Details
Main Author: V L Mouzykant
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2012-03-01
Series:RUDN journal of Sociology
Subjects:
страна-бренд
имидж государства
инвестиционный рейтинг
позиционирование
галло-эфект
Online Access:http://journals.rudn.ru/sociology/article/view/6427
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spelling doaj-8dc143326e4e4f2caea6770d1e7241eb2020-11-25T01:31:59ZengPeoples’ Friendship University of Russia (RUDN University)RUDN journal of Sociology2313-22722408-88972012-03-010127376426The Policy of Expanding the Country's Communication Sphere as a Brand in the Discourse on Russia's Social and Economic DevelopmentV L Mouzykant0<p>Российский университет дружбы народов</p>The author of the article speaks about the impact of the investment rating on the image of the country and about the peculiarities of forming Russia's brand, comprising some stable non-material assets. The term 'Hallo-effect' is introduced as a positioning instrument used to strengthen the country's image affecting the situation in business and politics. The author also analyzes the problems, resulting from this, in the instruments of sociological measurement proper and the problems of social after-effects of these studies.http://journals.rudn.ru/sociology/article/view/6427страна-брендимидж государстваинвестиционный рейтингпозиционированиегалло-эфект
collection DOAJ
language English
format Article
sources DOAJ
author V L Mouzykant
spellingShingle V L Mouzykant
The Policy of Expanding the Country's Communication Sphere as a Brand in the Discourse on Russia's Social and Economic Development
RUDN journal of Sociology
страна-бренд
имидж государства
инвестиционный рейтинг
позиционирование
галло-эфект
author_facet V L Mouzykant
author_sort V L Mouzykant
title The Policy of Expanding the Country's Communication Sphere as a Brand in the Discourse on Russia's Social and Economic Development
title_short The Policy of Expanding the Country's Communication Sphere as a Brand in the Discourse on Russia's Social and Economic Development
title_full The Policy of Expanding the Country's Communication Sphere as a Brand in the Discourse on Russia's Social and Economic Development
title_fullStr The Policy of Expanding the Country's Communication Sphere as a Brand in the Discourse on Russia's Social and Economic Development
title_full_unstemmed The Policy of Expanding the Country's Communication Sphere as a Brand in the Discourse on Russia's Social and Economic Development
title_sort policy of expanding the country's communication sphere as a brand in the discourse on russia's social and economic development
publisher Peoples’ Friendship University of Russia (RUDN University)
series RUDN journal of Sociology
issn 2313-2272
2408-8897
publishDate 2012-03-01
description The author of the article speaks about the impact of the investment rating on the image of the country and about the peculiarities of forming Russia's brand, comprising some stable non-material assets. The term 'Hallo-effect' is introduced as a positioning instrument used to strengthen the country's image affecting the situation in business and politics. The author also analyzes the problems, resulting from this, in the instruments of sociological measurement proper and the problems of social after-effects of these studies.
topic страна-бренд
имидж государства
инвестиционный рейтинг
позиционирование
галло-эфект
url http://journals.rudn.ru/sociology/article/view/6427
work_keys_str_mv AT vlmouzykant thepolicyofexpandingthecountryscommunicationsphereasabrandinthediscourseonrussiassocialandeconomicdevelopment
AT vlmouzykant policyofexpandingthecountryscommunicationsphereasabrandinthediscourseonrussiassocialandeconomicdevelopment
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