The Policy of Expanding the Country's Communication Sphere as a Brand in the Discourse on Russia's Social and Economic Development
The author of the article speaks about the impact of the investment rating on the image of the country and about the peculiarities of forming Russia's brand, comprising some stable non-material assets. The term 'Hallo-effect' is introduced as a positioning instrument used to strengthe...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2012-03-01
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| Series: | RUDN journal of Sociology |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/sociology/article/view/6427 |