Advertising Campaign as Multi-Stage Process
Modern advertising market must not to have a spontaneous self-regulation on the part of the participants, because this leads to inconsistency of their actions. Therefore, in the first place, when we organization of the advertising campaign, the clear plan is put forward. This planning involves the d...
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| Format: | Article |
| Language: | English |
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2019-03-01
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| Series: | Управленческое консультирование |
| Subjects: | |
| Online Access: | https://www.acjournal.ru/jour/article/view/1018 |