Embracing public relations (PR) as survival panacea to private colleges’ corporate image & corporate identity erosion

Embracing public relations (PR) as survival panacea to private colleges’ corporate image & corporate identity erosion

The research study explored the role of Public Relations (PR) elements such as seminars and speeches, digital media in creating a positive corporate image and corporate identity and explored how selected private colleges in Chitungwiza, Zimbabwe can leverage on publicity to boost students’ enrolment...

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Bibliographic Details
Main Authors: Brighton Nyagadza, Gideon Mazuruse
Format: Article
Language:English
Published: Taylor & Francis Group 2021-01-01
Series:Cogent Social Sciences
Subjects:
college marketing communications
educational business management
students’ enrolment
strategy
public relations
Online Access:http://dx.doi.org/10.1080/23311886.2021.1974179

Internet

http://dx.doi.org/10.1080/23311886.2021.1974179

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