CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL LA PERCEPCIÓN SUBJETIVA COMO FACTOR PRIMORDIAL EN EL DISEÑO CONCEPTUAL DE PRODUCTOS: UNA PROPUESTA METODOLÓGICA
Present economic scenarios compel organizations to introduce new strategies directed to increase their competitiveness. Industrial design is not detached from this tendency; commonly organizations declare that their products are the effect of " listening to the user" . Nevertheless, this p...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Tarapacá
2008-09-01
|
| Series: | Ingeniare : Revista Chilena de Ingeniería |
| Subjects: | |
| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052008000200004 |