CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL LA PERCEPCIÓN SUBJETIVA COMO FACTOR PRIMORDIAL EN EL DISEÑO CONCEPTUAL DE PRODUCTOS: UNA PROPUESTA METODOLÓGICA

CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL LA PERCEPCIÓN SUBJETIVA COMO FACTOR PRIMORDIAL EN EL DISEÑO CONCEPTUAL DE PRODUCTOS: UNA PROPUESTA METODOLÓGICA

Present economic scenarios compel organizations to introduce new strategies directed to increase their competitiveness. Industrial design is not detached from this tendency; commonly organizations declare that their products are the effect of " listening to the user" . Nevertheless, this p...

Full description

Bibliographic Details
Main Authors: Jaime A León Duarte, Luís F Romero Dessens, Jaime Olea Miranda
Format: Article
Language:English
Published: Universidad de Tarapacá 2008-09-01
Series:Ingeniare : Revista Chilena de Ingeniería
Subjects:
Diseño industrial
affordances
kansei
diferenciales semánticos
método Kano
lógica difusa
Industrial design
semantic differentials
Kano method
fuzzy logic
Online Access:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052008000200004

Internet

http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052008000200004

Similar Items