Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones
Theoretical framework. The audiovisual sector has grown and evolved in recent years with the appearance of new products and companies that strive to achieve leadership in the sector, such as HBO or Netflix. Thus, the “Third Golden Age of Television” brings with it an increase in sexual, violent and...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2019-01-01
|
| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2019&vol=19&num=1&o=1 |