Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most-Followed Organizations’ Pinterest Profiles
Few academic studies have examined how Pinterest can be best used to connect, engage, and build relationships with target publics. The current study aims to explore how most followed brands on Pinterest build relationships through the dialogical communication framework. Broadly, through the two r...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2015-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n03Agozzino.pdf |