Analisis Loyalitas Pelanggan Industri Jasa Pengiriman Menggunakan Structural Equation Modeling
Customer loyalty is important for both product and service industries. A loyal customer keeps using the company’s product and services. For a shipping service company, retaining existing customers in order to remain faithful will certainly be very crucial. This study was to determine relationship be...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2017-01-01
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| Series: | Jurnal Ilmiah Teknik Industri |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/jiti/article/view/2558 |