Exploring Consumers’ Purchase Intention of rPET Bottle-Based Apparel in an Emerging Economy
This study investigated the applicability (generalizability) of utilizing a partial least squares (PLS) model previously posed to predict consumer purchase intention (PI) of recycled plastics-sourced apparel in a developed economy to predict PI in an emerging economy. To explore the original model’s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-01-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2199-8531/7/1/22 |