Modeling the impact of customer knowledge on new product development and performance-System dynamics approach
Knowledge is an important part of any organization assets and the most important sources of the knowledge is related to the customers. Hence, companies use knowledge management in order to increase their competitive advantage, and in particular try to benefit from the customer knowledge as the major...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Iranian Research Institute for Information and Technology
2020-10-01
|
| Series: | Iranian Journal of Information Processing & Management |
| Subjects: | |
| Online Access: | http://jipm.irandoc.ac.ir/article-1-4352-en.html |