Perspectives on Retail Service Quality: Findings From the Baltic States
Service quality research continues to represent one of the major tenets of Services Marketing, but there continues to be limited research in the field outside of Developed, Western markets. In order to advance the knowledge of service quality in non-western markets, the focus of this paper is to e...
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| Format: | Article |
| Language: | English |
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IEECA
2015-10-01
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| Series: | Journal of Eastern European and Central Asian Research |
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| Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/105 |