THE INFLUENCE OF AMBIENT MUSIC ON CONSUMER BEHAVIOR IN THE SHOPPING ENVIRONMENT
Shopping malls are a conducive environment for analyzing the influence of music on consumer behaviour. Consumer typologies are directly related to the shopping environment. Background music as a marketing tool is a mandatory part of creating the aesthetics of this environment. Due to its subjectivit...
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| Format: | Article |
| Language: | fra |
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Romanian Foundation for Business Intelligence
2021-07-01
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| Series: | Management Intercultural |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/MI_46_1.pdf
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