Cultural Differences in a Restaurant’s Communication with Unsatisfied Customers – The Case of Tripadvisor
Research background: Platforms such as TripAdvisor have the potential to influence consumers’ decision-making processes, so negative user-generated reviews could have a harmful impact on a company’s reputation and sales. However, the proper mangers’ approach to customer complaints expressed on socia...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-12-01
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| Series: | Folia Oeconomica Stetinensia |
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| Online Access: | https://doi.org/10.2478/foli-2020-0061 |