Theoretical approaches to the audit of customer satisfaction on the service market
The main goal of this paper was to create theoretical basis and find starting points for the audit of customer satisfaction on the service market. It focuses mainly on contemporary existing approaches to customer satisfaction quantification especially through indexes. The gained results will become...
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| Format: | Article |
| Language: | English |
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Mendel University Press
2006-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
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| Online Access: | https://acta.mendelu.cz/54/6/0159/ |