Research of methods for evaluating the effectiveness of public relations activities
The article is devoted to the study of the main methods of evaluating the effectiveness of activities in the field of public relations. The paper indicates the main features that characterize modern PR technologies: innovation, manufacturability, consistency, the guarantee of certain practical resul...
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| Format: | Article |
| Language: | Russian |
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Publishing House of the State University of Management
2020-12-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2472 |