Visual communication in public relations campaigns

This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication. Visual communication has many advantages and arguably the most important on is the ability to process information faster. It’s essent...

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Bibliographic Details
Main Author: Dalibor Jakus
Format: Article
Language:English
Published: The Institute of Aviation 2018-03-01
Series:Marketing of Scientific and Research Organisations
Subjects:
Online Access:http://minib.pl/en/visual-communication-in-public-relations-campaigns/