Planning of integrated marketing communication as part of a strategic marketing plan
Integrated marketing communications are defined as the concept of marketing communications planning that evaluates the strategic role of the different promotion instruments and combines them to provide a clear and consistent promotional message and maximal communication impact on consumers. Integrat...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2016-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2016/0350-21201636079D.pdf |