Empirical examination of customer relationship management on the market penetration capabilities and marketing performance in the SME sector
This study analyzes the effect of customer relationship quality, entrepreneurial social competence and customer sensing on market penetration capabilities in the SME sector. In addition, by taking market penetration capability as a mediating variable, this study examines the effect of the inde-pende...
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| Format: | Article |
| Language: | English |
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Growing Science
2020-09-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol11/msl_2020_301.pdf |