Prospective of Transformation of Current Models of the Global Pharmaceutical Market

This article thoroughly analyzes the current state of the global pharmaceutical market, defines the key factors for its development and outlines the promising areas of transformation of existing business models of top companies. The forecasted data relating to the market development until 2015 have...

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Bibliographic Details
Main Authors: Yuriy Solodkovskyy, Olha Dovzhenko
Format: Article
Language:English
Published: Kyiv National Economic University named after Vadym Hetman 2012-02-01
Series:International Economic Policy
Subjects:
E7
Online Access:http://iepjournal.com/journals_eng/16-17/2012_6_YURI_SOLODKOVSKY_OLGA_DOVZHENKO_eng.pdf