Investigating the Impact of Social Interaction on Consumers' Purchasing Behavior in Social Commerce Platform

S-commerce is a modern trend in the field of internet trading, which uses social media as the medium for transactions. To study this rising propensity, we examine how social interaction affects the consumer's s-commerce purchasing behavior. The sampling technique used purposive sampling and the...

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Bibliographic Details
Main Author: Muhammad Ashoer
Format: Article
Language:English
Published: Institut Teknologi Bandung 2021-04-01
Series:Jurnal Manajemen Teknologi
Subjects:
Online Access:https://journal.sbm.itb.ac.id/index.php/mantek/article/view/3808