Shopping Involvement in Online Shopping : An Exploratory Study
Over the years, there has been an increasing number and variety of firms and organizations exploiting and creating web based business opportunities. Parallel, several researches have been conducted on business to consumer (B2C) e-retailing. However, in a country like India where the culture of E r...
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2016-06-01
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| Series: | Srusti Management Review |
| Subjects: | |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/1654734212_Shopping%20Involvement%20in%20Online%20Shopping%20-Dr.%20Hari%20Sundar.%20G.%20Ram%20&%20Dr.%20D.%20Sudha%20Rani%20Ravindran-Vol.%20-%20IX%20%20Issue%20I%20%20Jan%20-%20Jun%202016.pdf |